Meet Our Experts

Justin has held a variety of roles at HECO ranging from entry level positions to president. Over the past 17+ years, he has served as a shop/repair intern; marketing, finance and operations coordinator; director of customer service and marketing; director of predictive service group; vice president of operations; and currently serves as president, working alongside HECO’s leadership team to deliver on the brand’s promise: All Systems Go!

After graduating from Kalamazoo Central High School, Justin went on to earn his Bachelor of Business Administration degree in finance from Western Michigan University’s Haworth College of Business.

Justin is heavily involved in EASA (Electrical Apparatus Service Association) and currently serves as president of the West Michigan EASA Chapter. In addition, he is involved with the organization on a global level, serving as Chairman of EASA’s Emerging Technology Committee, an international committee. He also serves on EASA’s Marketing and Industry Awareness Committee and has previously served on the Membership Committee. Justin holds the CRMP designation (Certified Maintenance and Reliability Professional) from the Society for Maintenance & Reliability Professionals (SMRP). He is also a Certified Reliability Leader (CRL) via the Association of Asset Management Professionals. In addition, he holds a Certificate of Recognition from the Association for Iron & Steel Technology. He has previously been certified as a Category II Vibration Analyst from the Vibration Institute.

Justin has literally grown up in the business. He started working part time on the shop floor cleaning parts in high school. He is the 4th generation in his family to be in the motor business. In fact, Justin’s father still works at HECO as CEO. HECO was originally called Hatfield Electric Company until 1991. In college, Justin worked 20-30 hours per week at HECO and learned firsthand about the company’s systems and reporting processes. His industry and company knowledge has not stopped growing since then. Under Justin’s direction, HECO continues to be an educational source for customers and peers alike. In fact, HECO hosts an annual symposium that garners 300+ attendees. Justin believes in empowering the customer with guidance and data they need to make sound business decisions. He notes, “a smart customer is a good customer.” Some of HECO’s latest innovations include holding educational webinars on a variety of industry topics; and creating strategic partnerships with companies that have complementary offerings to enable customers to have a single source for their needs. Justin is a fan of disruptive business models that help organizations look for fresh, innovative solutions to traditional motor and equipment problems. When he’s not leading the company, Justin enjoys golfing and spending time with his wife, Jacqi, and their two buys, Drew and Bryce.